Eye Own a Business
Eye Own a Business
Eye Own a Business Podcast
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Optical Selling: Influencing Patient Behavior
Dr. Steve Vargo, Ximara Vega
October 4, 2019
 15:35 
IDOC Practice Management Consultant Dr. Steve Vargo and IDOC Optical Management Consultant Ximara Vega discuss Optical selling strategy and how to influence patient behavior.
  LISTEN
Dr. Steve Vargo
Practice Management Consultant
Ximara Vega
Merchandising Manager
Recent Podcasts
 
 
December 5, 2023
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Eye Own a Business Episode 40: Fed Up with Your Lab? Make a Switch!
Eye Own a Business Episode 40: Fed Up with Your Lab? Make a Switch!
One of the biggest checks you write is to your lab, yet many practices seem... Listen
November 21, 2023
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Approximately 50 percent of doctors are experiencing professional burnout. In... Listen
November 7, 2023
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Eye Own a Business Episode 38-Specialty Care: Solving the Marketing Problem
Eye Own a Business Episode 38-Specialty Care: Solving the Marketing...
Are you struggling to make specialty care a meaningful part of your practice?... Listen
October 24, 2023
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Eye Own a Business Episode 37: What's My Practice Worth?
Eye Own a Business Episode 37: What's My Practice Worth?
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October 10, 2023
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Eye Own a Business Episode 36: Unforgettable Patient Care
Eye Own a Business Episode 36: Unforgettable Patient Care
Unforgettable Patient Care: Influence Outcomes by Making a Lasting Impression... Listen
September 26, 2023
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Eye Own a Business Episode 35: Are My Vendors HIPAA Complaint? Here’s What to Ask
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When physicians contemplate HIPAA compliance and the safeguarding of... Listen
September 12, 2023
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Eye Own a Business Episode 34: Negotiating a Lease or Purchase?...
In this episode with Colin Carr, founder of Carr Realty, we explore the... Listen
August 29, 2023
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Eye Own a Business Episode 33: Increasing Revenue by Decreasing Payroll
Eye Own a Business Episode 33: Increasing Revenue by Decreasing...
In this episode with Ankit Patel, founder of My Business Care Team, we delve... Listen
August 15, 2023
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Eye Own a Business Episode 32: A Patient-centric Approach to Boosting Daily Disposable...
Eye Own a Business Episode 32: A Patient-centric Approach to...
In this episode with Dr. Kerry Giedd, we uncover a wealth of actionable tips... Listen
August 1, 2023
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Eye Own a Business Episode 31-From Chaos to Clarity: The Impact of More Staff Meetings
Eye Own a Business Episode 31-From Chaos to Clarity: The Impact of...
In this episode with Dr. Kristina Pusz, we delve into the transformative... Listen
July 18, 2023
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Eye Own a Business Episode 30: Mastering Difficult Patients
Eye Own a Business Episode 30: Mastering Difficult Patients
Mastering Difficult Patients: Proven Strategies that Promote Positive Patient... Listen
July 4, 2023
 42:42 
Eye Own a Business Episode 29: Becoming a Multi-Million Dollar Practice in 5 Years
Eye Own a Business Episode 29: Becoming a Multi-Million Dollar...
What would it take to open a practice cold and within 5 years achieve a level... Listen
June 20, 2023
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Eye Own a Business Episode 28-Digital Eye Strain: New Treatment Options and Business...
Eye Own a Business Episode 28-Digital Eye Strain: New Treatment...
Digital eye strain, while frustrating for your patients, presents a... Listen
June 6, 2023
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Eye Own a Business Episode 27: Structure Your Optical so the Selling is Done for You
Eye Own a Business Episode 27: Structure Your Optical so the...
Is it possible to set up your optical so most of the selling is done for you... Listen
May 23, 2023
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Eye Own a Business Episode 26: I Found You Online! Online Marketing that Gets Results
Eye Own a Business Episode 26: I Found You Online! Online Marketing...
When people search for an eye doctor (or related service) in your area, are... Listen
May 9, 2023
 37:58 
Eye Own a Business Episode 25-Staff Training: A Recipe for Success
Eye Own a Business Episode 25-Staff Training: A Recipe for Success
One of the most important responsibilities of private practice ownership, and... Listen
April 25, 2023
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Eye Own a Business Episode 24: Transitioning From Patient Care to Practice Development
Eye Own a Business Episode 24: Transitioning From Patient Care to...
Do you aspire to spend less time seeing patients are more time developing... Listen
April 11, 2023
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Eye Own a Business Episode 23: Can’t Find Staff? Try Using a...
For years we’ve been hearing, “It’s hard to find good employees.” Over the... Listen
March 28, 2023
 37:14 
Eye Own a Business Episode 22: Don’t Just Treat Dry Eye, Build a Dry Eye Brand
Eye Own a Business Episode 22: Don’t Just Treat Dry Eye, Build a...
You may be a doctor who treats dry eye, but are you THE DOCTOR in your area... Listen
March 14, 2023
 39:45 
Eye Own a Business Episode 21-Team Building: The Magic Wand to Creating a Multi-Million...
Eye Own a Business Episode 21-Team Building: The Magic Wand to...
“You can make drama or you can make money, but you can’t make both. The thing... Listen
February 28, 2023
 41:32 
Eye Own a Business Episode 20-Nutritional Supplements: Which ones, educating patients,...
Eye Own a Business Episode 20-Nutritional Supplements: Which ones,...
Every eyecare practitioner wants what’s best for the patient in the chair.... Listen
February 14, 2023
 42:42 
Eye Own a Business Episode 19-Peace of Mind: Align Business Goals with Personal Goals
Eye Own a Business Episode 19-Peace of Mind: Align Business Goals...
How do you define success? Would your definition of business success and... Listen
January 31, 2023
 31:23 
Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
In this episode I sit down with Dr, Candace Hoff to talk about something... Listen
January 17, 2023
 24:10 
Eye Own a Business Episode 17: The Five Levels of Leadership
Eye Own a Business Episode 17: The Five Levels of Leadership
“Leadership is not about title or positions, it is about one life influencing... Listen
January 5, 2023
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Eye Own a Business Episode 16: Trouble Getting Patients to Say Yes? Try Communicating...
Eye Own a Business Episode 16: Trouble Getting Patients to Say Yes?...
Patient education and effective communication are not the same thing. Patient... Listen
December 20, 2022
 25:37 
Eye Own a Business Episode 15: New Year, New Goals! 3 Goal Setting Flaws that Sabotage...
Eye Own a Business Episode 15: New Year, New Goals! 3 Goal Setting...
Have you set annual goals for your practice in the past that required you and... Listen
December 6, 2022
 28:16 
Eye Own a Business Ep. 14 - The Job Interview: Don’t Just Ask Questions, Become a Great...
Eye Own a Business Ep. 14 - The Job Interview: Don’t Just Ask...
What should I look for in a resume? How do I prepare for an interview? What... Listen
November 22, 2022
 25:29 
Eye Own a Business Episode 13: Switching Patients to Daily Disposables (without patient...
Eye Own a Business Episode 13: Switching Patients to Daily...
There are times when an OD feels it’s in the best interest of a patient to... Listen
November 8, 2022
 37:42 
Eye Own a Business Episode 12: My One Year Education in Managing an Optical
Eye Own a Business Episode 12: My One Year Education in Managing an...
Let’s dig into a topic many ODs lack knowledge and expertise about… optical... Listen
October 25, 2022
 32:33 
Eye Own a Business Episode 11: Rethinking Practice Metrics: Do the Old Rules Still Apply?
Eye Own a Business Episode 11: Rethinking Practice Metrics: Do the...
Change in the eyecare industry is nothing new, but the past few years have... Listen
October 11, 2022
 35:11 
Eye Own a Business Episode 10: Poor Daily Disposable Sales? Try This Approach
Eye Own a Business Episode 10: Poor Daily Disposable Sales? Try...
Dr. Kris May operates his practices in a region with some of the lowest per... Listen
September 27, 2022
  25:23 
Eye Own a Business Episode 9: Are You Bored? Rediscover Your Passion for Eye Care
Eye Own a Business Episode 9: Are You Bored? Rediscover Your...
Does your career feel stagnant? Have you lost your excitement for practicing... Listen
September 13, 2022
 24:29 
Eye Own a Business Episode 8: Stop Dabbling in Dry Eye! Make it Your Specialty
Eye Own a Business Episode 8: Stop Dabbling in Dry Eye! Make it...
Like many specialty services, a lot of ODs “dabble” but fail to make a... Listen
August 30, 2022
 33:24 
Eye Own a Business Episode 7: Good Boss or Bad Boss? Which One are You?
Eye Own a Business Episode 7: Good Boss or Bad Boss? Which One are...
In this episode we talk with Dr. Michelle Johnston, author of The Seismic... Listen
August 16, 2022
 27:00 
Eye Own a Business Episode 6: Creating a “Magical” Patient Experience
Eye Own a Business Episode 6: Creating a “Magical” Patient Experience
Benchmarking is a term used in business to reference the study of other... Listen
August 2, 2022
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Eye Own a Business Episode 5: Help! I Was Denied Access to an Insurance Panel
Eye Own a Business Episode 5: Help! I Was Denied Access to an...
In this episode, Dr. Vargo reached out to IDOC’s own Managed Care Consultant,... Listen
July 19, 2022
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Eye Own a Business Episode 4: Employee Benefits: How to Compete with Large Employers
Eye Own a Business Episode 4: Employee Benefits: How to Compete...
In this episode, Dr. Vargo explores the world of employee benefits with Cory... Listen
July 5, 2022
 21:37 
Eye Own a Business Episode 3: The Economy and Practice Ownership: What to Do and What...
Eye Own a Business Episode 3: The Economy and Practice Ownership:...
In this episode, Dr. Vargo sits down with IDOC CEO Dave Brown to discuss... Listen
June 22, 2022
  18:45 
Eye Own a Business Episode 2: Simple Marketing Tactics that Get Big Results
Eye Own a Business Episode 2: Simple Marketing Tactics that Get Big...
Marketing is critical to the growth of any business, but HOW to spend those... Listen
June 21, 2022
  17:13 
Eye Own a Business Episode 1: 5 Biggest Financial Blunders/ Mistakes
Eye Own a Business Episode 1: 5 Biggest Financial Blunders/ Mistakes
Let’s talk about MONEY! Specifically, regarding mistakes made by practice... Listen
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