Eye Own a Business
Eye Own a Business
Eye Own a Business Podcast
Build an optometry practice and life you love! Eye Own a Business teaches independent ODs how to grow a thriving practice while wearing the hats of both a doctor and a business owner. Tune in as Dr. Steve Vargo and his guests guide you with the tools and strategies you need to build the practice of your dreams, one step at a time. Eye Own a Business is brought to you by IDOC. Learn more at IDOC.net
Q&A: Tom Moseman, Envirosell - Why Do We Buy?
Dr. Steve Vargo
December 19, 2018
 34:02 
Join Dr. Steve Vargo as he welcomes Tom Moseman of Envirsell to discuss consumer purchasing and the science of shopping.
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Dr. Steve Vargo
Practice Management Consultant
Recent Podcasts
 
 
December 5, 2023
 19:27 
Eye Own a Business Episode 40: Fed Up with Your Lab? Make a Switch!
Eye Own a Business Episode 40: Fed Up with Your Lab? Make a Switch!
One of the biggest checks you write is to your lab, yet many practices seem... Listen
November 21, 2023
 24:04 
Eye Own a Business Episode 39:
Eye Own a Business Episode 39:
Approximately 50 percent of doctors are experiencing professional burnout. In... Listen
November 7, 2023
 31:45 
Eye Own a Business Episode 38-Specialty Care: Solving the Marketing Problem
Eye Own a Business Episode 38-Specialty Care: Solving the Marketing...
Are you struggling to make specialty care a meaningful part of your practice?... Listen
October 24, 2023
 41:52 
Eye Own a Business Episode 37: What's My Practice Worth?
Eye Own a Business Episode 37: What's My Practice Worth?
In this podcast, Nathan Hayes, IDOC’s Director of Financial Services,... Listen
October 10, 2023
 35:57 
Eye Own a Business Episode 36: Unforgettable Patient Care
Eye Own a Business Episode 36: Unforgettable Patient Care
Unforgettable Patient Care: Influence Outcomes by Making a Lasting Impression... Listen
September 26, 2023
 22:41 
Eye Own a Business Episode 35: Are My Vendors HIPAA Complaint? Here’s What to Ask
Eye Own a Business Episode 35: Are My Vendors HIPAA Complaint?...
When physicians contemplate HIPAA compliance and the safeguarding of... Listen
September 12, 2023
 46:58 
Eye Own a Business Episode 34: Negotiating a Lease or Purchase? Here’s What You Need to...
Eye Own a Business Episode 34: Negotiating a Lease or Purchase?...
In this episode with Colin Carr, founder of Carr Realty, we explore the... Listen
August 29, 2023
 32:47 
Eye Own a Business Episode 33: Increasing Revenue by Decreasing Payroll
Eye Own a Business Episode 33: Increasing Revenue by Decreasing...
In this episode with Ankit Patel, founder of My Business Care Team, we delve... Listen
August 15, 2023
 34:18 
Eye Own a Business Episode 32: A Patient-centric Approach to Boosting Daily Disposable...
Eye Own a Business Episode 32: A Patient-centric Approach to...
In this episode with Dr. Kerry Giedd, we uncover a wealth of actionable tips... Listen
August 1, 2023
 31:09 
Eye Own a Business Episode 31-From Chaos to Clarity: The Impact of More Staff Meetings
Eye Own a Business Episode 31-From Chaos to Clarity: The Impact of...
In this episode with Dr. Kristina Pusz, we delve into the transformative... Listen
July 18, 2023
 47:52 
Eye Own a Business Episode 30: Mastering Difficult Patients
Eye Own a Business Episode 30: Mastering Difficult Patients
Mastering Difficult Patients: Proven Strategies that Promote Positive Patient... Listen
July 4, 2023
 42:42 
Eye Own a Business Episode 29: Becoming a Multi-Million Dollar Practice in 5 Years
Eye Own a Business Episode 29: Becoming a Multi-Million Dollar...
What would it take to open a practice cold and within 5 years achieve a level... Listen
June 20, 2023
 27:31 
Eye Own a Business Episode 28-Digital Eye Strain: New Treatment Options and Business...
Eye Own a Business Episode 28-Digital Eye Strain: New Treatment...
Digital eye strain, while frustrating for your patients, presents a... Listen
June 6, 2023
 53:32 
Eye Own a Business Episode 27: Structure Your Optical so the Selling is Done for You
Eye Own a Business Episode 27: Structure Your Optical so the...
Is it possible to set up your optical so most of the selling is done for you... Listen
May 23, 2023
 31:29 
Eye Own a Business Episode 26: I Found You Online! Online Marketing that Gets Results
Eye Own a Business Episode 26: I Found You Online! Online Marketing...
When people search for an eye doctor (or related service) in your area, are... Listen
May 9, 2023
 37:58 
Eye Own a Business Episode 25-Staff Training: A Recipe for Success
Eye Own a Business Episode 25-Staff Training: A Recipe for Success
One of the most important responsibilities of private practice ownership, and... Listen
April 25, 2023
 34:41 
Eye Own a Business Episode 24: Transitioning From Patient Care to Practice Development
Eye Own a Business Episode 24: Transitioning From Patient Care to...
Do you aspire to spend less time seeing patients are more time developing... Listen
April 11, 2023
 50:50 
Eye Own a Business Episode 23: Can’t Find Staff? Try Using a Virtual Assistant
Eye Own a Business Episode 23: Can’t Find Staff? Try Using a...
For years we’ve been hearing, “It’s hard to find good employees.” Over the... Listen
March 28, 2023
 37:14 
Eye Own a Business Episode 22: Don’t Just Treat Dry Eye, Build a Dry Eye Brand
Eye Own a Business Episode 22: Don’t Just Treat Dry Eye, Build a...
You may be a doctor who treats dry eye, but are you THE DOCTOR in your area... Listen
March 14, 2023
 39:45 
Eye Own a Business Episode 21-Team Building: The Magic Wand to Creating a Multi-Million...
Eye Own a Business Episode 21-Team Building: The Magic Wand to...
“You can make drama or you can make money, but you can’t make both. The thing... Listen
February 28, 2023
 41:32 
Eye Own a Business Episode 20-Nutritional Supplements: Which ones, educating patients,...
Eye Own a Business Episode 20-Nutritional Supplements: Which ones,...
Every eyecare practitioner wants what’s best for the patient in the chair.... Listen
February 14, 2023
 42:42 
Eye Own a Business Episode 19-Peace of Mind: Align Business Goals with Personal Goals
Eye Own a Business Episode 19-Peace of Mind: Align Business Goals...
How do you define success? Would your definition of business success and... Listen
January 31, 2023
 31:23 
Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
In this episode I sit down with Dr, Candace Hoff to talk about something... Listen
January 17, 2023
 24:10 
Eye Own a Business Episode 17: The Five Levels of Leadership
Eye Own a Business Episode 17: The Five Levels of Leadership
“Leadership is not about title or positions, it is about one life influencing... Listen
January 5, 2023
 30:37 
Eye Own a Business Episode 16: Trouble Getting Patients to Say Yes? Try Communicating...
Eye Own a Business Episode 16: Trouble Getting Patients to Say Yes?...
Patient education and effective communication are not the same thing. Patient... Listen
December 20, 2022
 25:37 
Eye Own a Business Episode 15: New Year, New Goals! 3 Goal Setting Flaws that Sabotage...
Eye Own a Business Episode 15: New Year, New Goals! 3 Goal Setting...
Have you set annual goals for your practice in the past that required you and... Listen
December 6, 2022
 28:16 
Eye Own a Business Ep. 14 - The Job Interview: Don’t Just Ask Questions, Become a Great...
Eye Own a Business Ep. 14 - The Job Interview: Don’t Just Ask...
What should I look for in a resume? How do I prepare for an interview? What... Listen
November 22, 2022
 25:29 
Eye Own a Business Episode 13: Switching Patients to Daily Disposables (without patient...
Eye Own a Business Episode 13: Switching Patients to Daily...
There are times when an OD feels it’s in the best interest of a patient to... Listen
November 8, 2022
 37:42 
Eye Own a Business Episode 12: My One Year Education in Managing an Optical
Eye Own a Business Episode 12: My One Year Education in Managing an...
Let’s dig into a topic many ODs lack knowledge and expertise about… optical... Listen
October 25, 2022
 32:33 
Eye Own a Business Episode 11: Rethinking Practice Metrics: Do the Old Rules Still Apply?
Eye Own a Business Episode 11: Rethinking Practice Metrics: Do the...
Change in the eyecare industry is nothing new, but the past few years have... Listen
October 11, 2022
 35:11 
Eye Own a Business Episode 10: Poor Daily Disposable Sales? Try This Approach
Eye Own a Business Episode 10: Poor Daily Disposable Sales? Try...
Dr. Kris May operates his practices in a region with some of the lowest per... Listen
September 27, 2022
  25:23 
Eye Own a Business Episode 9: Are You Bored? Rediscover Your Passion for Eye Care
Eye Own a Business Episode 9: Are You Bored? Rediscover Your...
Does your career feel stagnant? Have you lost your excitement for practicing... Listen
September 13, 2022
 24:29 
Eye Own a Business Episode 8: Stop Dabbling in Dry Eye! Make it Your Specialty
Eye Own a Business Episode 8: Stop Dabbling in Dry Eye! Make it...
Like many specialty services, a lot of ODs “dabble” but fail to make a... Listen
August 30, 2022
 33:24 
Eye Own a Business Episode 7: Good Boss or Bad Boss? Which One are You?
Eye Own a Business Episode 7: Good Boss or Bad Boss? Which One are...
In this episode we talk with Dr. Michelle Johnston, author of The Seismic... Listen
August 16, 2022
 27:00 
Eye Own a Business Episode 6: Creating a “Magical” Patient Experience
Eye Own a Business Episode 6: Creating a “Magical” Patient Experience
Benchmarking is a term used in business to reference the study of other... Listen
August 2, 2022
 16:30 
Eye Own a Business Episode 5: Help! I Was Denied Access to an Insurance Panel
Eye Own a Business Episode 5: Help! I Was Denied Access to an...
In this episode, Dr. Vargo reached out to IDOC’s own Managed Care Consultant,... Listen
July 19, 2022
 46:47 
Eye Own a Business Episode 4: Employee Benefits: How to Compete with Large Employers
Eye Own a Business Episode 4: Employee Benefits: How to Compete...
In this episode, Dr. Vargo explores the world of employee benefits with Cory... Listen
July 5, 2022
 21:37 
Eye Own a Business Episode 3: The Economy and Practice Ownership: What to Do and What...
Eye Own a Business Episode 3: The Economy and Practice Ownership:...
In this episode, Dr. Vargo sits down with IDOC CEO Dave Brown to discuss... Listen
June 22, 2022
  18:45 
Eye Own a Business Episode 2: Simple Marketing Tactics that Get Big Results
Eye Own a Business Episode 2: Simple Marketing Tactics that Get Big...
Marketing is critical to the growth of any business, but HOW to spend those... Listen
June 21, 2022
  17:13 
Eye Own a Business Episode 1: 5 Biggest Financial Blunders/ Mistakes
Eye Own a Business Episode 1: 5 Biggest Financial Blunders/ Mistakes
Let’s talk about MONEY! Specifically, regarding mistakes made by practice... Listen
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