Role Summary
The Practice Development Manager will expand the IDOC network through outreach to potential new independent optometric practices and work to close qualified leads through our robust marketing strategy as well as develop new leads through an expansive network of existing members and vendor support. The PDM will acquire, onboard, and provide ongoing service to members within a defined territory. Core responsibilities will entail meeting membership growth goals for current member engagement and achieving new member and services enrollment growth targets.
Responsibilities
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Business Development
- Identify, pursue, and close Independent Optometric Practices (prospects) for new IDOC memberships using a variety of sales techniques including networking with existing membership base and through soft lead generation.
- Develop, maintain, and leverage relationships with current members, Independent Optometry Business Owners (prospects), vendor partners, and local/state industry contacts within the territory to generate referrals.
- Communicate proposed value proposition for services through sales presentations and electronic communications to referral sources.
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Account Management
- Manage day-to-day interactions and engagement with existing member accounts; analyze business, conduct account reviews, provide solutions, resolve issues, increase vendor programs and engagement, upsell membership plans (if warranted), and serve as an extension of member’s business.
- Examine current member accounts for unmet needs and service deficiencies to provide recommended solutions and driving referrals.
- Gain additional referrals as a result of building strong business relationships from current membership base.
- Develop, expand, and leverage vendor relationships; through deep understanding of products and programs and to gain referrals for new memberships as an expected outcome.
- Demonstrate understanding of the independent optometry industry; stay well-informed on trends, competitors, state regulations, and managed care environment.
- Collaborate with IDOC departments and team members; professional affairs, marketing, consulting, accounting, etc.
- Foster team effectiveness and accomplishment of shared goals by sharing knowledge, experience, and information in order to optimize overall team sales strategies.
- Use, leverage, and maintain Provident and HubSpot CRM database systems for members and prospects.
- Complete all administrative duties including expense submission, travel planning, and more as required or directed.
Requirements
- Strong proficiency with Microsoft Office, SQL, Tableau, HubSpot (or similar Sales & CRM databases) and other data analytics tools, a plus.
- Excellent oral and written communication skills.
- Demonstrated skills in influencing key decision makers to buy in on a project or plan of action.
- Energetic and focused self-starter that is goal/results oriented.
- Exceptional organization skills.
- Demonstrated ability to work independently and in a close team environment.
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