SELL THE PROBLEM YOU SOLVE, NOT THE PRODUCT

I recently took a course on public speaking and we discussed the filters that influence the perception of the audience. Selective perception refers to inward focus. The value of the message is based on personal benefit. Objective perception refers to outward focus. The value of the message is based on the benefit of something greater than one’s self. Every time we interact with a consumer, we must prove the value we can contribute to the person we are engaging with regardless of whether they’re