THE INEVITABLE PLATEAU IN INDEPENDENT OPTOMETRY

The Inevitable Plateau -&nbsp;<span style="background-color: transparent;“a state of little or no change following a period of activity or progress” I spoke with an OD yesterday who was struggling to make a shift in the way they dispense contact lenses in their practice. The potential result of the change was obvious and easily calculable. A few small tweaks would mean being able to pluck low hanging revenue increases from the proverbial Optometric fruit tree. He had already made the change,