HOW TO HIRE AND MOTIVATE MILLENNIALS IN OPTOMETRY

I can’t afford to hire is a common refrain in consulting with the independent optometrist. And, it’s true! If you don’t have any expectation that your employees will produce for you, and by extension, pay their own salaries. It’s all in how you frame your fear, and structure pay incentives and advancement opportunities to mutual advantage. “Millennials” or whatever word you want to use for any generation younger than you, whose work ethic seems to run counter to your own, have trust issues. I