These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
THE SCIENCE OF OPTOMETRIC SELLING
The Science of Selling
Have you ever made what you considered an iron clad case for why a patient should purchase a certain product or service from you, only to have them walk out without ever making the purchase? As clinical professionals, we can be very logical in our approach with patients. We love data and research! The problem is that consumers tend to be very emotional (and much less logical) in their purchase decisions. Our attempts to use ration and logic to influence a sale can be su
