These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
HOW DO I COMPETE WITH LOW-COST OPTICAL RETAILERS?
Warby Parker, big box, shopping malls, oh my! While some private practice ODs respond to local commercial competitors with (typically irrational) fears of a mass exodus of patients leaving their practice for the cheap prices and convenience of a low-cost retailer, other respond with a nonchalant shrug and a defiant “That’s not my competition!” However; these entities can quickly become your competition if you fail to differential yourself. Somewhere between an overreaction and an underreaction l
