These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
MANY OF OUR PATIENTS CHOOSE US BECAUSE -
Can you complete that sentence?
In one of my presentations titled “The Science of Selling: The Psychology Behind Why People Buy” I ask the audience this very question. This usually gets a mixed reaction of affirmative heads nods and looks of uncertainty.
My point in asking this is to inquire about differentiation. In the minds of your patients, how are your products and services different from your competitors? Some examples could be extraordinary customer service, unique frame lines
