These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
HOW DO CONSUMERS SHOP ONLINE FOR EYEGLASSES AND CONTACT LENSES?
The new reality is that many of our patients are shopping online for everything before they make a purchase. A second reality that you may not be aware of is that for some people online ordering is not as easy as the advocates for this model would have you believe.
Patients start with a basic word search and are then bombarded with ad after ad as they are targeted by every eyeglass company on the web.
They check online reviews.
84% of online consumers trust online reviews as much a
