These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
THREE KEY MOMENTS CRITICAL TO YOUR CAPTURE RATE
Why am I the best option for my patients’ eyewear purchase?
Selection? Value? Convenience? Quality? Price? Expertise?
What messages am I sending in my marketing and interactions with them that makes the case that I am their best option?
There are three critical moments during the patient’s decision-making process of where to have their exam, where to buy their glasses and whether they should do both in one place. If we create a separation between the two functions, we are encouraging them t
