These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
WHAT'S WITH ALL THE BUZZ ABOUT PACKAGE PRICING?
If you have not already done so, embrace package pricing. It brings simplicity and potential for additional revenues.
Consumers today demand that they know prices up front. This transparency is the bait that the big-box, discount and online retailers use to lure in customers.
That is not to say that you need to match the corporate retailers’ prices; our customers do not necessarily expect to get away with ‘two pair for $59’, but they do like knowing what that starting point is. You ca
