THE HIDDEN OPPORTUNITY WITH PRIVATE PAY PATIENTS

How many private pay opportunities do you have each day? With so many of your patients now covered by vision care plans, you would probably say, not many. I could ask you to look at the percentage of patients you see in each plan, I could ask you what percentage of patients are private pay. But instead I will ask, how many refractions do you perform each day? Virtually, every one of those refractions have the potential to be a private pay purchase. The sunglasses purchased by a contact lens w