OPTOMETRY PRACTICES - IS IT BETTER TO CUT COST OR GROW?

Here’s a not-too-controversial observation: everyone would like to earn more income. As practice owners, your income is a function of the revenues your businesses bring in and the expenses you have to pay. So, if you want to increase your income, should you be going over your expenses with a fine-toothed comb?  Or should you focus on growing your patient base and revenues? Cutting Costs' In the short run, it’s obviously easier to cut costs from the practice.  But what costs can yo