These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
DESIGNING A MARKETING STRATEGY FOR YOUR OPTOMETRY PRACTICE
If you are in a competitive area, you've already learned that marketing is a necessity to attract brand new patients to your practice. It's easy to confuse marketing tactics – sending email, creating Facebook posts and advertising in a community magazine, for instance – with strategy, but trying a lot of different tactics does not equal strategy.
Without thinking through your overall marketing strategy, you could end up wasting a lot of time and money on tactics which aren't effec
