These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
VISION CARE - WHY PATIENTS SHOULD CHOOSE YOUR OPTOMETRY PRACTICE
Optometrists in private practice sometimes fail to offer a clear reason why someone should choose them for their vision care over competitors - on their websites or in other marketing collateral – sometimes when you try to market to everyone, you fail to capture anyone.
What do you offer that is useful to patients which others aren’t in your area?' Marketers will work through what’s called a SWOT analysis – strengths, weaknesses, opportunities and threats – to identify key differentiators to
