MARKETING ON A SHOESTRING - DIGITAL VS. PRINT MEDIA FOR THE INDEPENDENT OPTOMETRIC PRACTICE

Google and social media have changed the ways we look for information, discover area service providers and research options for health care, and as a result, many Optometrists who own a practice now question which tactics are the most effective to increase brand awareness, number of appointments and overall revenue. Should I retain my ad in the print Yellow Pages for the elderly in my community? Should I still send out jumbo-sized postcards, or should I invest in a Google AdWords campaign