These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
HOW TO MARKET NEW EYEWEAR PRODUCTS AS AN INDEPENDENT OPTOMETRIST
Let’s say that as an independent Optometrist, you’ve decided to add new eyewear products into the mix at your practice, and now you’d like to market these products to existing and prospective patients. While there aren’t many truly “new” eyewear products, there are enhanced eyewear products – better versions of existing products – such as digital vs. traditional
