These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
MULTI-GENERATIONAL MARKETING FOR INDEPENDENT OPTOMETRIC PRACTICES
<span style="background-color: transparent;Good marketing for an independently owned optometric practice isn’t one size fits all, especially now when there are multiple generations with unique mindsets, characteristics, values and eye care needs in the United States. <span style="background-color: transparent;Baby Boomers, Generation X, Millennials and now Generation Z - i<span style="background-color: transparent;t’s wise to note the habits and preferences of the different generations 
