Videos
Videos
Videos
These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
LOCAL MARKETING FOR INDEPENDENT OPTOMETRISTS - HOW ONLINE REVIEWS CAN BOOST YOUR VISIBILITY
If you own or manage an optometric practice, you’ve probably observed that online reviews have become ubiquitous in American consumer marketing. An independent optometric practice is now likely to manage its reputation across several online profiles, including the Google listing for the practice, Facebook business account, Yelp, Healthgrades, ZocDoc and more. Online reviews from patients are effective “word of mouth” marketing and can amplify your reputation for good patient care and exceptional
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Eye Own a Business Episode 34: Negotiating a Lease or Purchase? Here’s What You Need to Know
Eye Own a Business Episode 33: Increasing Revenue by Decreasing Payroll
Eye Own a Business Episode 32: A Patient-centric Approach to Boosting Daily Disposable Sales
Eye Own a Business Episode 31-From Chaos to Clarity: The Impact of More Staff Meetings
Eye Own a Business Episode 30: Mastering Difficult Patients
Eye Own a Business Episode 29: Becoming a Multi-Million Dollar Practice in 5 Years
Eye Own a Business Episode 28-Digital Eye Strain: New Treatment Options and Business Opportunities
Eye Own a Business Episode 27: Structure Your Optical so the Selling is Done for You
Eye Own a Business Episode 26: I Found You Online! Online Marketing that Gets Results
Eye Own a Business Episode 25-Staff Training: A Recipe for Success
Eye Own a Business Episode 24: Transitioning From Patient Care to Practice Development
Eye Own a Business Episode 23: Can’t Find Staff? Try Using a Virtual Assistant
Eye Own a Business Episode 22: Don’t Just Treat Dry Eye, Build a Dry Eye Brand
Eye Own a Business Episode 21-Team Building: The Magic Wand to Creating a Multi-Million Dollar Practice
Eye Own a Business Episode 20-Nutritional Supplements: Which ones, educating patients, in-house sales, and more!
Eye Own a Business Episode 19-Peace of Mind: Align Business Goals with Personal Goals
Eye Own a Business Episode 18: Create Your Own In-house Discount Plan
Eye Own a Business Episode 17: The Five Levels of Leadership
Eye Own a Business Episode 16: Trouble Getting Patients to Say Yes? Try Communicating Differently.
Eye Own a Business Episode 15: New Year, New Goals! 3 Goal Setting Flaws that Sabotage Success
Eye Own a Business Ep. 14 - The Job Interview: Don’t Just Ask Questions, Become a Great Interviewer!
Eye Own a Business Episode 13: Switching Patients to Daily Disposables (without patient resistance)
Eye Own a Business Episode 12: My One Year Education in Managing an Optical
Eye Own a Business Episode 11: Rethinking Practice Metrics: Do the Old Rules Still Apply?
Eye Own a Business Episode 10: Poor Daily Disposable Sales? Try This Approach
Eye Own a Business Episode 9: Are You Bored? Rediscover Your Passion for Eye Care
Eye Own a Business Episode 8: Stop Dabbling in Dry Eye! Make it Your Specialty
Eye Own a Business Episode 7: Good Boss or Bad Boss? Which One are You?
IDOC Social Pro: How to Come Up with Interesting Post Ideas for Social Media
Eye Own a Business Episode 6: Creating a “Magical” Patient Experience
Eye Own a Business Episode 5: Help! I Was Denied Access to an Insurance Panel
Eye Own a Business Episode 4: Employee Benefits: How to Compete with Large Employers
Eye Own a Business Episode 3: The Economy and Practice Ownership: What to Do and What to Expect
Eye Own a Business Episode 1: 5 Biggest Financial Blunders/ Mistakes
Eye Own a Business Episode 2: Simple Marketing Tactics that Get Big Results
IDOC Social Pro: How to Post a Job Listing to Your Facebook Business Page
IDOC Social Pro: How to Promote a New OD
How do I successfully drop insurance?
IDOC Social Pro: Hashtag Strategy
IDOC Social Pro: How to Stimulate Engagement on Social Media
IDOC Social Pro: Instagram
IDOC Social Pro: How to Be Confident on Video as a Beginner
IDOC Social Pro: Boosted Post
IDOC Social Pro: How to Market Your Practice Using Instagram Reels
How Should I Handle Slow Employees?
What should I do to prepare my staff in case anything happens to me?
IDOC Social Pro: How to attach a linktree profile to your practice's Instagram page
What important metrics should I measure in 2021?
What marketing can I do for the Spring of 2021?
Can I use FFCRA if I took PPP Money?
Should my practice respond to online reviews?
How do I delegate duties within my practice?
What are the current opportunities available to improve my business?
What do you recommend for Back to School Sales in the Optical?
What updates are available regarding PPP and EIDL?
How do I handle No-Show Patients?
What type of Marketing should I be doing while I can't see patients?
What do I do with my staff as it pertains to COVID-19?
What can I do if cash gets tight?
How do I improve the performance of my optical?
What are some low cost/no cost ways I can market my practice?
How can I use Facebook to fill openings in my schedule?
How do I lower my cost of goods?
How do I know if I have the appropriate frame lines in place?
I need an office manager. Should I promote from within or hire externally?
What are your 2020 Goals?
How do I improve sales in the Optical?
Should I Add Or Buy A Second Location?
How Do I See More Patients in a Day?
How Do I Market a Fall Trunk Show?
How much should an Associate OD produce?
Do you have a 3 year plan for your career and practice?
How can I convince my boss to let me do more for the practice on social media?
How do I best use social media platforms?
Are websites still important?
Why isn't my practice growing as fast as I thought it would?
Should I drop Vision Plans?
What to do if your employee wants a big raise
How do I automate online reviews for my Practice?
I train my employees, why do they keep making mistakes?
How do I set a staff bonus that motivates people?
Should I Host a Trunk Show?
How do I deal with a difficult patient?
I'm working too much and I want to cut back. How do I do that?
How do I incentivize an associate to be more motivated?
How important is it that people on your team like you?
Why does "selling" come natural for some, but not others?
How do I address attendance without firing everyone?
How Do I See More Patients Without Losing My Mind?
What's next for optometry?
How do I fire a patient?
How do I address performance concerns in my practice?
Why do we pay attention to people?
What qualities should I look for in an Office Manager?
Warby Parker moved in next door...Now what do I do?
Are you selling contact lenses online to your patients?
How aggressive should my growth goal be?
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