These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
HOW MUCH SHOULD AN INDEPENDENT OPTOMETRIST SPEND ON MARKETING?
An independently owned optometry practice in the United States is a small business, and most marketing experts agree that your marketing budget as a small business should be anywhere from 1% to as much as 10% of your gross revenue, depending on where the practice is located and how much local competition exists.
“Word of Mouth” Marketing'
One important aspect of healthcare marketing is “word of mouth” – referrals from both happy patients and other physic
