These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
KEY SOCIAL MEDIA MARKETING CHANNELS FOR OPTOMETRISTS IN PRIVATE PRACTICE
As a marketing consultant for optometrists in private practice at IDOC, I am often asked about the different social media channels and whether it makes sense to participate in all of them. Much like social gatherings in the physical world, each social media platform has distinct characteristics, tone and purpose.
Most optometrists in private practice want to provide timely, relevant information and engaging content for patients and prospective patients, but have limited time, resources and bu
