These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
COMMUNITY INVOLVEMENT IN YOUR PRACTICE MARKETING PLAN
A good marketing plan for your optometry practice should include opportunities to meet people in your community, face to face. Time spent engaging in the right kind of community involvement for the practice is a valuable investment in building your brand.
While promoting your practice can and should be included in some types of community involvement, there’s also real brand building power in contributing to a charitable endeavor simply by participating and meeting other like-minded people. An
