These informal video presentations include Q&As, insights and recommendations presented by IDOC’s team of consulting experts.
Question Of The Week
BACK TO SCHOOL MARKETING TIPS FOR OPTOMETRISTS
Back to school season is a busy time for families, but we know an eye exam for their children should be a priority on the list of things to do. As a marketing consultant for optometrists in private practice, the topic of back to school marketing and promotions comes up in conversations with practice owners and office managers in early to mid-July and continues through the end of September. I know it’s an important time for practices in areas with many families with school age children, so I’d li
