July 1, 2025 — Norwalk, CT – Independent optometrists are navigating unprecedented challenges, including macroeconomic uncertainty, complex rebate structures and tightening margins in a competitive marketplace. In response, IDOC announces the launch of IDOC Vantage, an extension of its innovative contact lens share program built to simplify profitability and give independent practices more control.
More Flexibility, More Choice for Independent Practices
With no sales quotas, no growth requirements, no combined share requirements, and enhanced rebates and exceptional pricing from leading manufacturers Bausch + Lomb and CooperVision, IDOC Vantage is designed to meet the real-world needs of today’s practices. The program is available for just $75/month, and for a limited time, new members can join IDOC and access the IDOC Vantage program free for six months—offering a risk-free way to access the benefits of IDOC Vantage and more.
“We developed IDOC Vantage to further combat the complexity and pressure that independent ODs face every day,” said Dave Brown, CEO of IDOC. “This program rewards share growth and loyalty without the added stress of hitting sales growth targets.”
An Industry-First Collaboration
For the first time ever, Bausch + Lomb is offering a complete share program, exclusively through IDOC and available only to IDOC members. Alongside IDOC’s long-standing contact lens partner CooperVision, this marks a pivotal moment in Bausch + Lomb’s support for the independent channel.
Powered by Data, Designed for Growth
Members participating in IDOC Vantage also gain access to an analytics platform powered by GPN’s EDGEPro software to track their share and performance in real time. “Whether a practice owner chooses IDOC Select or IDOC Vantage, we provide them with the tools to navigate an ever-changing and competitive landscape,” said Ilana Thombs Carlisle, Director of Strategic Partnerships at IDOC. “Our focus is on helping members make better decisions, build stronger vendor relationships, and achieve long-term profitability.”
Built on a Legacy of Innovation
IDOC Select was the industry’s first share-based program launched in 2015 in partnership with Alcon and CooperVision. Over the past decade, IDOC Select has redefined how independent practices leverage manufacturer relationships to drive profitability and continues to drive exceptional results.
“Since 2015, IDOC Select has helped independent practices unlock powerful rebates and favorable pricing by rewarding share growth over volume quotas,” said Dave Brown, CEO of IDOC. “With IDOC Vantage, we’re building on that legacy to give members even more choice—pairing a new model of simplicity and flexibility with the same commitment to supporting independent success.”
About IDOC
For the past twenty years, IDOC has remained committed to building a powerful community of
independent optometrists, providing advanced practice management tools, advice and support systems
that drive business growth. Membership plans include expert consulting, metrics-based business
solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with
3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision,
their way. For more information about IDOC, call (203) 853-3333 or visit http://vere.idocbeta.net.
